Tag Archives: Social media marketing

7 Awesome Benefits Of Social Media For Your Business

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Have you secured a place for your business on social media or are you wondering how social media can help boost your business?

Social media is no longer the meeting, chatting or hook up zone that we all take it to be. Social media have now become the hot spot and hub for many businesses. The engagement on social media is now constantly on the increase daily and people have been tapping into the opportunities created by it.From the confinement of their homes, city, state and country, people now send or receive email, interact with friends, search for information, get news, book tickets, buy products or even learn online.

To support the increase in social media engagement and it being the way to go, check out these statistics:

  • According to internet usage statistics, there are over 3.6 billion internet users as at Dec 2016, making up 49.2% of the world population who accessed the internet 2016.
  • In another statistics, 3.5 billion Google searches are made every day while 2.7 million blogs are published every day.
  • The average person spends nearly 2 hours on social media according to Social Media Today.

These statistics are all pointing to one thing:

Social media is now a marketing place to position and expand your business. No matter the size of your business, whether big or small, there is a place for your business on social media.

A week ago, a friend called, asking for help on how to grow his business on social media. He already had a website built and needed help with content creation for his site. He has taken his business to the digital marketplace. This is the mindset for every business owner.

This post will help you make the most of the social media for your business.

Let’s look at how social media can benefit your business.

Benefits Of Social Media For Your Business

  1. Builds Product Awareness

With the rise in social media engagement, your product has a better chance of been visible to many online users. People will become aware of the product or service you offer through the contents you share. Your product visibility will enable you to get connected with new and existing customers. Social media is an easy and faster way to get your product out for the world to see and get acquainted with your product. For example, a regular Facebook user could get to know about your product after seeing your presence through your Facebook page.

  1. Increases Customer Base

Your presence on social media is an opportunity to increase your customer’s base. You get to have access to new customers through your brand awareness. Your blog post, video, image or comment is a tool to reach out to more potential customers, interact with all your customers. This may all lead to your product been patronized by potential customers.

  1. Builds Loyal Audience

Your connection with your customers on social media is a strategic way of building a loyal audience. According to a report published by Texas Tech University, brands who have social media engagement enjoys loyalty from their customers. Building a community of loyal audience through your interaction with your customers will help to boost your business.

  1. Increases Sales

The more people become aware of your product, the chance of you making sales from new customers. Social media helps businesses to rake in more sales through their marketing techniques. Gaining the trust of customers and attending to their needs will generate more sales for you.

  1. Efficient Customer Service

Having an online presence for your business helps you to reach out to customers in the most efficient way. The fact that customers expect immediate response and attention should bring a sense of commitment to meet their needs. Answering questions and getting feedback will help you improve on your product. Also, when your customers see that you have their interest at heart and that you are doing everything to satisfy them, they will remain loyal to your product or service.

  1. Attracts Target Market

Attracting your target market, not just any audience, is made possible by some social media tools like Hootsuite.This social media marketing tool helps business owners to target their desired audience based on a geographical and demographic parameter. By this, you will get to reach potential customers who have a need for your product.

  1. Increases Web Traffic and Search Ranking

Search engine optimization (SEO) is a great way to get traffic to your site.This is done through the search engine for some specific keywords by Google users and others. These keywords come from blog posts made on your site. As your online presence grows, your site will be visible in search engines.

With these benefits, the use of social media for your business is now a necessity to grow your business. Social media provides great opportunities for businesses, whether small or big.

Now, are you ready to go social with your business?

Use the comment section and tell us.

If this post was helpful, you may  also like 7 Powerful Tips To Help Your Startup Business

7 Powerful Tips To Help Your Startup Business

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Do you want to start your own business?

Yes I know….it’s the entrepreneurial bug.

You want to become your own boss.

Starting up a business is a huge deal. It’s not an easy task because a business is not a hobby. It is an income stream. There are laid down rules, principles and tips before the returns starts coming in.

Every year, new businesses keep springing up, people are stepping out to have their own business.
In the light of new startups, one of the most difficult part of having your own business is knowing where to begin. Most solopreneurs start up without arming themselves. No wonder every year we see new startups opening and closing. Statistics as published by Forbes has it that,approximately half a million small businesses get started each month but more shut down than start up.

What are they not doing?

These statistics is not intended to discourage you from starting your business, rather, it is to encourage you to be smart before you launch your business.

These 7 powerful tips will help you startup and sustain your business

1 .Have An Idea: Every great business began with a great idea and without an idea, there will be no business. Your idea is the major drive of starting your own business. An idea is simply the first milestone in the process of growing and sustaining a business. Your business idea should revolve around your passion.
Why am I saying this?
Your passion is the driving force that will help you pursue and sustain your business. Your passion can be identified by what you love doing, what gives you fulfillment and happiness and trying out ways to monetize it.This is where you turn your passion into a business.

2. Do Your Research: As reported by Fortune, startups fail because, “They make products no one wants.” This is where research comes in.It will be totally out of place to start up a business without a background research. Research is an essential tool for all businesses that wants to flourish and be sustained.

Doing a research has a lot of benefits.

  • You will know if there is a demand or need for the product or service you want to launch. It is very necessary that you deliver what consumers need, not what you offer.
  • It will help you to redesign or repackage your product or service to satisfy the needs of customers.
  • It will help you to know the market trend and come up with a unique selling point to make you stand out and be ahead of the crowd.

With research, you have a knowledge of what other competitors are doing and not doing, how they are offering their services, branding and packaging.

3.Have A Business Plan: A business plan is a written guide describing the future of
your business. It is a road map for how a new business will achieve its goals and objectives’ business plan is not only meant for sourcing fund for your startup, with it, you can run and sustain your business. A business plan tells you what you plan to do in your startup and how you plan to do it.

4. Have A Business Goal: Your goal should help answer the question ‘why am I going into business?’ Every business in operation have a goal and mission statement. Having a goal is vital to the success of your startup business. A business goal will keep your startup in track and also give you something to walk towards. It serves as a tool to measure the success of your business. A business goal will help to provide guidance, direction and keep you focused.

5. Be Prepared: You probably would have heard about the 5p’s.The 5p’s says that, “proper preparation prevents poor performance.”
Now, you don’t intend to start up a business that will not grow and flourish, do you?
Before you start up your business, you’ll have to be fully prepared to face the challenge of owing a business, mapping out strategies and sweating it out in the market place. To be prepared is half of the victory because a startup without proper preparation is a disaster waiting to happen.

6.Check Out For Clues: According to Anthony Robinson (business and motivational coach),”success leaves clues”.
Nothing is new under the sun. There are entrepreneurs who are into your intended startup business before you. They have experienced the up’s and down’s of your intending niche, product or service line. There is nothing wrong in picking up one or two things from their experience. Experience is after all a great teacher. Their experience will help provide you with valuable strategy and approach for your startup. Have them in your radar.

7. Have An Online Presence: Everybody is on Facebook, let’s start there. Do not limit Facebook to be a channel where you chat and have new friends. Make it your advert board. Create an awareness there. Many startups are taking advantage of the social media to expand their target market, business and boost sales and productivity. An online presence will allow you to reach your target market easily and faster with every possibility of connecting to more clients. Tell your Facebook friends, Twitter followers or your LinkedIn connects what you are offering in your new startup. The world is now a global and technological village, go global with your startup business.

In conclusion, anybody can start up a business but not all can sustain it.The world of business today is all about value, knowing and doing the right thing and your capacity to sustain that value in the market place. Your startup business doesn’t have to be hard. Not after you have known and worked with these startup tips

Did you find the post helpful? Do you have any tip for startups?Use the comment section and tell me. Don’t forget to follow my blog for great and interesting tips.

To Your Startup Business!