Have you secured a place for your business on social media or are you wondering how social media can help boost your business?
Social media is no longer the meeting, chatting or hook up zone that we all take it to be. Social media have now become the hot spot and hub for many businesses. The engagement on social media is now constantly on the increase daily and people have been tapping into the opportunities created by it.From the confinement of their homes, city, state and country, people now send or receive email, interact with friends, search for information, get news, book tickets, buy products or even learn online.
To support the increase in social media engagement and it being the way to go, check out these statistics:
- According to internet usage statistics, there are over 3.6 billion internet users as at Dec 2016, making up 49.2% of the world population who accessed the internet 2016.
- In another statistics, 3.5 billion Google searches are made every day while 2.7 million blogs are published every day.
- The average person spends nearly 2 hours on social media according to Social Media Today.
These statistics are all pointing to one thing:
Social media is now a marketing place to position and expand your business. No matter the size of your business, whether big or small, there is a place for your business on social media.
A week ago, a friend called, asking for help on how to grow his business on social media. He already had a website built and needed help with content creation for his site. He has taken his business to the digital marketplace. This is the mindset for every business owner.
This post will help you make the most of the social media for your business.
Let’s look at how social media can benefit your business.
Benefits Of Social Media For Your Business
Builds Product Awareness
With the rise in social media engagement, your product has a better chance of been visible to many online users. People will become aware of the product or service you offer through the contents you share. Your product visibility will enable you to get connected with new and existing customers. Social media is an easy and faster way to get your product out for the world to see and get acquainted with your product. For example, a regular Facebook user could get to know about your product after seeing your presence through your Facebook page.
Increases Customer Base
Your presence on social media is an opportunity to increase your customer’s base. You get to have access to new customers through your brand awareness. Your blog post, video, image or comment is a tool to reach out to more potential customers, interact with all your customers. This may all lead to your product been patronized by potential customers.
Builds Loyal Audience
Your connection with your customers on social media is a strategic way of building a loyal audience. According to a report published by Texas Tech University, brands who have social media engagement enjoys loyalty from their customers. Building a community of loyal audience through your interaction with your customers will help to boost your business.
The more people become aware of your product, the chance of you making sales from new customers. Social media helps businesses to rake in more sales through their marketing techniques. Gaining the trust of customers and attending to their needs will generate more sales for you.
Efficient Customer Service
Having an online presence for your business helps you to reach out to customers in the most efficient way. The fact that customers expect immediate response and attention should bring a sense of commitment to meet their needs. Answering questions and getting feedback will help you improve on your product. Also, when your customers see that you have their interest at heart and that you are doing everything to satisfy them, they will remain loyal to your product or service.
Attracts Target Market
Attracting your target market, not just any audience, is made possible by some social media tools like Hootsuite.This social media marketing tool helps business owners to target their desired audience based on a geographical and demographic parameter. By this, you will get to reach potential customers who have a need for your product.
Increases Web Traffic and Search Ranking
Search engine optimization (SEO) is a great way to get traffic to your site.This is done through the search engine for some specific keywords by Google users and others. These keywords come from blog posts made on your site. As your online presence grows, your site will be visible in search engines.
With these benefits, the use of social media for your business is now a necessity to grow your business. Social media provides great opportunities for businesses, whether small or big.
Now, are you ready to go social with your business?
Use the comment section and tell us.
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