Category Archives: Business and Career

The Proven Evergreen Strategy That Will Help You Grow Your Online Business

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Ever wanted to know how you can grow your online business?

 
Maybe you are one of those who has been told, “If you want to make money online, sell something.”

 
And off you went to create your own product to sell.
And bang…Cricket. No one bought your product.
No click, to add the product to cart.

 
I know this will get you worried that you might end up asking yourself if you are meant to have an online business.
And I also know growing an online business isn’t easy.

 
Today, I’ll let you on, into the proven evergreen strategy that will help you grow your business.
First, let me tell you my little story.

 
Three months ago, I bought a freelance writing training course online. I didn’t buy the freelance writing course because I saw an ad and clicked through. I didn’t buy the freelance writing course because I had enough money to throw around any random course online. No matter the sugar-coated promises to help me become an awesome freelance writer.

 
I have known Walter, the freelance writer and internet trainer behind FreelancerKenya writing course. It was a time I was trying to make a career out of my passion -writing. Looking to hone my writing skills to become better. And one day, while searching for useful information related to freelance writing, I stumbled upon his blog.

 

With the articles I saw there, I subscribed. I started to receive newsletter and content from his blog. Rich, helpful and valuable content consistently.

 
Walter was committed to helping people like me become awesome freelance writers. After following his blog for a year, I bought his freelance writing course. I bought his course because he positioned himself as the go-to- guy to help me achieve my goal of learning how to write as a freelance writer.

 
Now, this is where many businesses get it all wrong.
Dangling their product in front of everyone they meet.
Buy my product! Buy my product! Buy my product!
But sorry dear, no one’s gonna buy your product just like that.

 
And why you may ask?
See…
They don’t know you. They don’t like you. They don’t trust you.
Yeah.You read it.

 
In business, there is a marketing strategy called “The know, like and trust factor.”

 

What is the know, like and trust factor about?

This is the fundamental principle of marketing people go through before they can buy from you. Businesses are becoming more relationship-oriented than transactional.
Before people do business with you, they get to know you first, then like you. And trust you to buy from you.

 
This is the secret to many online businesses raking in more sales than their competitors.

 
In the little story, I told earlier, I first got to know the freelance writing trainer through the content he writes about on his blog. About freelance writing. He was consistent in providing useful information. I started to like him and everything about what he does. His stories resonated with me and my struggle to become an awesome freelance writer.

Then, I finally got to trust him enough to buy his product¬freelance writing course.

 
My story is exactly the same process people go through before buying a product or service.

 
The know, like and trust factor works for all forms of business online. Product or service.
And now that I’ve told you the effective marketing strategy to help you promote and grow your business, the next point is how you can build the know, like and trust factor.

 

How to build the know, like and trust factor

Know: As I mentioned before, businesses are now relationship¬oriented.People don’t buy from strangers. They prefer to buy from people they know to avoid being scammed online.Or taken advantage of.

 
To get people to know you, you have to become visible. Create awareness by putting valuable content out to get the attention of potential customers. Promote free content related to what your business is all about.

 
Let me cite an example.

If your product is body cream and lotion, you can offer free useful tips on “3 fruits that will give you a glowing skin”, “5 tips for a healthy skin”.

 
Or, if you run a traveling agency, you could share on “7 awesome places to go for your next vacation”.
These are just a few. And with this, people will get to know you exist and also know what you are all about.

 
Did I also mention all these examples fall into content marketing? Creating content related to your product to become visible and attract customers. These content are housed on your website, social media wall, and page.

 
I was able to know my freelance writing trainer, Walter, exists through the content he shared on his blog. Your content should not be limited to articles. You can share video related content too.

 
LIKE: To get people to like you, be human. Be yourself.Put a face to your name. Empathize with people and share your own experience, so they can relate with your brand. This is your Unique Selling Point.

 

But Let me quickly tell you this: Not everyone will like you and what you do.Don’t let it bother you. The idea is not to get everyone to like you. Well, your business is not for everyone. Is it?
Know who your ideal customers are.Your customers are also called buyer persona. Buyers who are attracted to you, what you do and how you do it. To help you picture your buyer persona, you should start with these simple questions:

  • Are your customers male or female?
  • What is their age range?
  • What is their profession?
  • What is their income?
  • What are their likes and dislikes?

These questions when answered by you, will help you know and understand your buyer persona. You will also be able to create content that provide a solution for them.

 
TRUST: We don’t buy trust. Rather we earn it.In order for people to trust you, they have to know you have their best interest at heart.
Give away free stuff. Valuable and helpful content related to your business. Let it also be something your target audience will benefit from.

 
Be consistent. If you say you’ll send out newsletter weekly, do so.Don’t break promises as it will affect your credibility.

 
Seth Godin, author and entrepreneur said,” Making promises and keeping them is a great way to build a brand.”

Your consistent dishing of free and helpful content will endear you to them, to trust you. For then, you’ve appealed to the emotional part of them.

 
Offer guarantee. There are nothing people like more online than a product with a money back guarantee or a 30-day trial. People love it when they know they’ve got nothing to lose. They won’t be taken advantage o, when they make a buying decision online.

 
Summing it up

Growing your business online isn’t rocket science. It starts from building the know, like and trust factor.
People only transact business with people they share a relationship with. Not strangers.So, the game changer for your online business is creating useful content to provide a solution for ideal customers. It is having their best interest at heart.

 

It is positioning yourself [Brand] as the product [Body cream] your customer thinks about when she wants to have that glowing skin.
Now, are you ready to grow your online business?
Go get your ideal customers.

 
Over to you, have you been building the know, like and trust factor for your business?
Use the comment section. Let’s engage.
Also, don’t forget to share this post if you find it helpful.

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Don’t Waste Time! 5 Attitudes That Will Help You Succeed In Reccesion

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5 Attitudes for People Who Want to Succeed in the Midst Of A Recession

Success begins with an attitude…not just any attitude.
Success is intentional. It is planned. It is an act that yields expected results when the right approach, principle, and attitude is applied. From the small goal to the big project, the attitude you put up matters a lot, as it will affect your desired result.

Attitude, in psychology, is the way people respond to an idea, object, person or situation through their emotion, belief, and behavior. Attitude influences people’s choice of action and their responses to issues and challenges. Your mental position is very expedient on your goals.

Yeah, I know. Life is filled with ups and downs, the world has enough bad news to make someone jolt out of their sanity
We’ve been listening to economic and financial experts tell us their opinion. And gradually, we’ve structured our lives based on their opinion.

Jeez….There is a recession!

But people are still buying cars, going for a vacation, building moon scrappers, living large…..all in the midst of the recession.
They are still with us…. and succeeding right under our nose.

You might ask, “How are these people succeeding in the face of economic recession? What are they doing that I’m not doing?”

Ask no further.The answer lies on how they react to situations and event they encounter. It is in the attitude they put up in the face of their daily challenges as they journey through life. They know that attitude is everything. They also know that it’s not what happens to them that matters, not even what they hear but how they choose to respond to it.

So, if you really want to up your game and succeed in the midst of a harsh economy, then you need these attitudes:

1. A Positive Attitude. A positive attitude will let you do everything that a negative attitude won’t let you do. In the midst of the recession and negative news, people are still being optimistic, pursuing their dreams and living comfortably.

The word ‘recession’ is a conspiracy against your success. It stagnates and limits your chances to achieve your desired result

HERE….let me tell you a brief story of one of the most influential businessmen and personal development experts from America.
Paul J Meyer.Before he clocked 25, he built the largest insurance agency in North America, recruiting 820 agents in 12 months at a time when the average agency was comprised of about 5-20 agents. He and his family operated more than 40 successful businesses in a multitude of industries.
How did it happen?
He had an unusually positive attitude summed up in this phrase, “the whole world is conspiring something good for me.” If there was any information or situation contrary to that, he would keep away from been negatively affected by that information. During a recession, he and his team were struggling to find new business and generate more sales. Seeing that they were surrounded by negative messages coming from all directions, the company set a goal not to read the newspaper, not to watch television and not to listen to any gossip for 30 days but simply go out and work. As a result of that decision, they increased their production by 50%.
Some people are busy listening to the news and reading media reports while some have shut their ears to this news.
‘There is a recession’ is for people who are not ready to succeed. If you fuel your journey to success based on what they are saying, you will run out of gas!
Shut your ears to any information that is against your goals to make it!
Be positive minded!

2. Guard Your Heart. Do you know that your success begins from within….your heart? The Bible says, “Guard your heart very well; life starts from there. “The battles of life are won or lost in your heart. The human mind is the seat of choices and decisions. What you allow and entertain in your mind will replicate itself as the result.

If you will succeed, you must be prepared to guard your heart. It’s ok to admit negative circumstances but it’s not ok to dwell on them. Our thoughts release brain chemical and one thing about negative thoughts is that it saps you of your mental strength. It erodes the ability of the brain to function. Guide your heart against the negative things you see and hear. Don’t entertain such thoughts.Stop listening to how there is a recession. Fill up your mind with positivity!
3. Be Persistent. Persistence in the midst of a recession is the difference between a successful life and an unsuccessful one. It is the ability to keep pushing whether circumstances are favorable or not favorable.

I love the words of USA 30th president, Calvin Coolidge, about persistence.

“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb.Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press on’ has solved and will always solve the problems of the human race.”

If you possess everything and you don’t have persistence, you have nothing. If people give up at every slightest challenge, they will have no victories or success.

Your determination and persistence will keep you going, stay focused and true to your desire to achieve success.

4.Be Consistent. Just as persistence will keep you going, it will also knock off every wave of inconsistency. Consistency is always a sign of one’s commitment to their goal, ambition and success story.It is the difference between success and failure. Don’t underestimate the power of showing up. Don’t forget to do the things that will bring you closer to your desired result consistently.

The reason why some people fail to achieve their goals is their inconsistency in following through. Today they are showing up, putting up the right attitude as listed here, tomorrow they are packing up. It will only turn out to become futile. You need to work in a consistent manner in view of your goals. Stay on your goals and plans to succeed.

Be consistent every day. You are not going to succeed because you showed up today. You will only succeed when you show up every day.

5. Go to Work. Yeah…leave the news.
Whatever legit thing your hands find to do, do it well…..with all your being.

Summing It Up

Your reactions to what happens in your plan to succeed will determine whether you succeed or not. A positive attitude will let you do everything that a negative attitude won’t let you do. Human brain functions best when you react in a positive way.

The heart works like a computer garbage in, garbage out. What you entertain in your mind will reproduce itself as an end result. Dwell on thoughts that support your ambition, dreams, and goals to succeed.

Persistence will keep you going in the midst of setbacks and vicissitudes of life. Persistence pays.

Your commitment to following through will reward your efforts with your desired result.

When you concentrate on the right attitude, you stir up the desire to get moving, to seize the day, to take action, to conquer every adversity that jeopardizes your well-being or prosperity.
To Your Success!

Now over to you, do you have other great attitudes that will help? Use the comment box and tell us.

Don’t forget to follow my blog for great and sure tips to keep you moving.

7 Awesome Benefits Of Social Media For Your Business

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Have you secured a place for your business on social media or are you wondering how social media can help boost your business?

Social media is no longer the meeting, chatting or hook up zone that we all take it to be. Social media have now become the hot spot and hub for many businesses. The engagement on social media is now constantly on the increase daily and people have been tapping into the opportunities created by it.From the confinement of their homes, city, state and country, people now send or receive email, interact with friends, search for information, get news, book tickets, buy products or even learn online.

To support the increase in social media engagement and it being the way to go, check out these statistics:

  • According to internet usage statistics, there are over 3.6 billion internet users as at Dec 2016, making up 49.2% of the world population who accessed the internet 2016.
  • In another statistics, 3.5 billion Google searches are made every day while 2.7 million blogs are published every day.
  • The average person spends nearly 2 hours on social media according to Social Media Today.

These statistics are all pointing to one thing:

Social media is now a marketing place to position and expand your business. No matter the size of your business, whether big or small, there is a place for your business on social media.

A week ago, a friend called, asking for help on how to grow his business on social media. He already had a website built and needed help with content creation for his site. He has taken his business to the digital marketplace. This is the mindset for every business owner.

This post will help you make the most of the social media for your business.

Let’s look at how social media can benefit your business.

Benefits Of Social Media For Your Business

  1. Builds Product Awareness

With the rise in social media engagement, your product has a better chance of been visible to many online users. People will become aware of the product or service you offer through the contents you share. Your product visibility will enable you to get connected with new and existing customers. Social media is an easy and faster way to get your product out for the world to see and get acquainted with your product. For example, a regular Facebook user could get to know about your product after seeing your presence through your Facebook page.

  1. Increases Customer Base

Your presence on social media is an opportunity to increase your customer’s base. You get to have access to new customers through your brand awareness. Your blog post, video, image or comment is a tool to reach out to more potential customers, interact with all your customers. This may all lead to your product been patronized by potential customers.

  1. Builds Loyal Audience

Your connection with your customers on social media is a strategic way of building a loyal audience. According to a report published by Texas Tech University, brands who have social media engagement enjoys loyalty from their customers. Building a community of loyal audience through your interaction with your customers will help to boost your business.

  1. Increases Sales

The more people become aware of your product, the chance of you making sales from new customers. Social media helps businesses to rake in more sales through their marketing techniques. Gaining the trust of customers and attending to their needs will generate more sales for you.

  1. Efficient Customer Service

Having an online presence for your business helps you to reach out to customers in the most efficient way. The fact that customers expect immediate response and attention should bring a sense of commitment to meet their needs. Answering questions and getting feedback will help you improve on your product. Also, when your customers see that you have their interest at heart and that you are doing everything to satisfy them, they will remain loyal to your product or service.

  1. Attracts Target Market

Attracting your target market, not just any audience, is made possible by some social media tools like Hootsuite.This social media marketing tool helps business owners to target their desired audience based on a geographical and demographic parameter. By this, you will get to reach potential customers who have a need for your product.

  1. Increases Web Traffic and Search Ranking

Search engine optimization (SEO) is a great way to get traffic to your site.This is done through the search engine for some specific keywords by Google users and others. These keywords come from blog posts made on your site. As your online presence grows, your site will be visible in search engines.

With these benefits, the use of social media for your business is now a necessity to grow your business. Social media provides great opportunities for businesses, whether small or big.

Now, are you ready to go social with your business?

Use the comment section and tell us.

If this post was helpful, you may  also like 7 Powerful Tips To Help Your Startup Business

5 Easy Steps To Turn Your Passion Into A Career

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“One of the things that may get in the way of people is that they are not in touch with their passion. If you are passionate about what it is you do then you are going to be looking for everything you can to get better at it.” Jack Canfield

If I am passionate about writing, shouldn’t I find ways to become good…..better at it?

If you find happiness in something that you love doing, an activity that you are passionate about, then your passion should be able to fuel your desire to seek out ways to become better at it.
Probably you are in the demographic of people who have lost touch in what they love doing and are only hanging on to a job, not because of their love for the job but because of the pay. If this description fits you then this post has got you all covered. You are not alone. A demography by Deloitte Millennial survey has it that two-thirds of Millennia’s express a desire to leave their job by 2020.

By the way, would you leave a job that you are passionate about?
Instead of pining in a job that you don’t enjoy or have no passion for, you create one for yourself. And there’s a tricky part to creating a job you love….it’s marketability. Read up these tips to help you.

What Is Your Passion?

Your passion is that activity which you have developed a strong feeling, excitement, and devotion to. It didn’t come out from the blues or mars. Neither is it a hobby. It has been there all along while you were growing up. Something that leaves you with a sense of peace and fulfillment whenever you settle down to do it.

This activity could be writing, painting,photography, catering just to mention.

And if you are yet to know the benefits of pursuing your passion and turning your passion into a career, here they are.

Why You Should Turn Your Passion Into A Career

  • Job satisfaction: one of the things that can give you job satisfaction in your work is when you are passionate about it.Doing the work that you love will make it easier for you since you are giving it all your shot.
    Again, the passion that comes from within will help fast-track the job.
  • Reduces stress: stress is a common malaise in workplaces. One of the reasons why you are stressed at your workplace is because you are unhappy with your job. Stress has a way of reducing your efficiency in your job, erodes your ability to focus and remember things. When you are happy, passionate with your career, it helps reduce stress and improve your health condition.
  • Boost confidence: Confidence increases your productivity in your career. When you know your job, are happy with your job and passionate about it, it boosts your confidence. Confidence helps deal with challenges when they arise. Your passion for a job will increase your confidence in the job, motivate you to set goals and accomplish them.
  • Consistency: Your devotion to a job will drive you to become consistent in that which you love to do. Consistency is the key for a successful career. When your consistency steam runs out, your passion will serve as the adrenaline to shoot it up
  • Freedom: Everyone wants freedom. Freedom to do what they love doing. When you do the work you have a passion for, it removes the feeling of been caged to do want you don’t like doing.

Now, what does this mean for you?

You are much more going to be happy and fulfilled when you make a career out of your passion.
These easy steps will show you how to turn your passion into your dream career.

5 Easy Steps To Turn Your Passion Into A Career

1. Discover Your Passion

As I mentioned before; your passion comes from within, something that gives you a sense of joy and fulfillment. It is a gift wired into you. You don’t struggle to do it.You don’t even get bored because engaging in that activity makes you happy.

. Go down memory lane back to your childhood days. What were the things you loved doing?

I could vividly remember reading as many storybooks that I can lay my hands on. Then, I only made friends with the children who have storybooks, all to borrow their storybooks and read.
How funny now! My love for reading has transitioned over the years and help shape my career choice….freelance writer.

Yours could be traveling, teaching, drawing just like Walt Disney who discovered and developed his passion for drawing at a younger age. He sold his drawings to his neighbors at the age of seven. Keep an open mind about your passion

2.Explore your passion

Once you’ve discovered what you love doing, the next thing is to search for ways to become better at it
.This you can do by polishing your skill,taking lessons. People only pay for good services and when you add value to their lives.

Do you love writing? Take a writing course. Write every day. Perhaps you love talking to people, then take a public speaking class. The idea is to start getting a feel of your passion and positioning yourself in your choice of career

3.Look for like-minds

Starting out to make a career out of your passion will lead to testing the waters before you begin. There are people who are doing what you want to do for a living. They are successful people who have tested the waters and know where you might sink. Seek them out. Read their stories. They obviously have an advice or tip to help you take off on your career path.

4.Look for a platform

As it is, the only way to become better at what you love doing is in finding the platform to express yourself. Start from somewhere. Walt Disney started by drawing for his neighbors.If you love making dresses, start sewing for yourself and family. Do you love to write? Start putting up posts every day on your social media account. You can as well start blogging.Wordpress is great for that.

Starting with any available platform is just a great way of nurturing and building your potentials.

5. Set Your Priorities Right

It is one thing to find your passion, it is another thing to follow it.

You see, pursuing your passion and living your dreams is not going to be easy, if you don’t make the decision to set your priorities right. Nobody asks to be distracted or sidelined along the path to living their dreams. Turning your passion into a sustainable career is a priority you have to guide and stick to….if you want it to work out. Be prepared to make sacrifices and work hard.

It’s hard work. You need more than just passion for pulling it off. You need discipline too

Summing it all up

It’s not all about the external values (what you stand to gain from a job), but for the internal values (the people you help solve their problems and the fulfillment you get).

Over to you, are you doing what you love doing? How did you turn your passion into a career? Hit the comment box and share your thoughts.

If you find this post useful, don’t forget to share.
Photo credit:Pexels

 

 

 

 

 

 

7 Powerful Tips To Help Your Startup Business

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Do you want to start your own business?

Yes I know….it’s the entrepreneurial bug.

You want to become your own boss.

Starting up a business is a huge deal. It’s not an easy task because a business is not a hobby. It is an income stream. There are laid down rules, principles and tips before the returns starts coming in.

Every year, new businesses keep springing up, people are stepping out to have their own business.
In the light of new startups, one of the most difficult part of having your own business is knowing where to begin. Most solopreneurs start up without arming themselves. No wonder every year we see new startups opening and closing. Statistics as published by Forbes has it that,approximately half a million small businesses get started each month but more shut down than start up.

What are they not doing?

These statistics is not intended to discourage you from starting your business, rather, it is to encourage you to be smart before you launch your business.

These 7 powerful tips will help you startup and sustain your business

1 .Have An Idea: Every great business began with a great idea and without an idea, there will be no business. Your idea is the major drive of starting your own business. An idea is simply the first milestone in the process of growing and sustaining a business. Your business idea should revolve around your passion.
Why am I saying this?
Your passion is the driving force that will help you pursue and sustain your business. Your passion can be identified by what you love doing, what gives you fulfillment and happiness and trying out ways to monetize it.This is where you turn your passion into a business.

2. Do Your Research: As reported by Fortune, startups fail because, “They make products no one wants.” This is where research comes in.It will be totally out of place to start up a business without a background research. Research is an essential tool for all businesses that wants to flourish and be sustained.

Doing a research has a lot of benefits.

  • You will know if there is a demand or need for the product or service you want to launch. It is very necessary that you deliver what consumers need, not what you offer.
  • It will help you to redesign or repackage your product or service to satisfy the needs of customers.
  • It will help you to know the market trend and come up with a unique selling point to make you stand out and be ahead of the crowd.

With research, you have a knowledge of what other competitors are doing and not doing, how they are offering their services, branding and packaging.

3.Have A Business Plan: A business plan is a written guide describing the future of
your business. It is a road map for how a new business will achieve its goals and objectives’ business plan is not only meant for sourcing fund for your startup, with it, you can run and sustain your business. A business plan tells you what you plan to do in your startup and how you plan to do it.

4. Have A Business Goal: Your goal should help answer the question ‘why am I going into business?’ Every business in operation have a goal and mission statement. Having a goal is vital to the success of your startup business. A business goal will keep your startup in track and also give you something to walk towards. It serves as a tool to measure the success of your business. A business goal will help to provide guidance, direction and keep you focused.

5. Be Prepared: You probably would have heard about the 5p’s.The 5p’s says that, “proper preparation prevents poor performance.”
Now, you don’t intend to start up a business that will not grow and flourish, do you?
Before you start up your business, you’ll have to be fully prepared to face the challenge of owing a business, mapping out strategies and sweating it out in the market place. To be prepared is half of the victory because a startup without proper preparation is a disaster waiting to happen.

6.Check Out For Clues: According to Anthony Robinson (business and motivational coach),”success leaves clues”.
Nothing is new under the sun. There are entrepreneurs who are into your intended startup business before you. They have experienced the up’s and down’s of your intending niche, product or service line. There is nothing wrong in picking up one or two things from their experience. Experience is after all a great teacher. Their experience will help provide you with valuable strategy and approach for your startup. Have them in your radar.

7. Have An Online Presence: Everybody is on Facebook, let’s start there. Do not limit Facebook to be a channel where you chat and have new friends. Make it your advert board. Create an awareness there. Many startups are taking advantage of the social media to expand their target market, business and boost sales and productivity. An online presence will allow you to reach your target market easily and faster with every possibility of connecting to more clients. Tell your Facebook friends, Twitter followers or your LinkedIn connects what you are offering in your new startup. The world is now a global and technological village, go global with your startup business.

In conclusion, anybody can start up a business but not all can sustain it.The world of business today is all about value, knowing and doing the right thing and your capacity to sustain that value in the market place. Your startup business doesn’t have to be hard. Not after you have known and worked with these startup tips

Did you find the post helpful? Do you have any tip for startups?Use the comment section and tell me. Don’t forget to follow my blog for great and interesting tips.

To Your Startup Business!